Loreal Elvive Colour Protect Purple Shampoo

Blonde, highlighted or grey hair can start to look yellow or brassy over time. L'Oreal Elvive Colour Protect Purple Shampoo 200ml is made for exactly that. L'Oreal says its colour-correcting purple formula nourishes hair and neutralises unwanted yellow, orange and brassy tones in just one use, to help leave hair looking bright.

It suits anyone with blonde, silver, light brown or highlighted hair.

How to use: apply to wet hair, lather and leave for one to three minutes depending on how much toning you want, then rinse thoroughly. Start with a shorter time and use it once or twice a week alongside your usual shampoo. Wear gloves if you want to avoid purple tint on your hands or nails.